One of the most distinct (and popular) elements of social media today is the use of the hashtag. Hashtags are basically contained within the content of any online post, either with a tweet, an Instagram post or even Facebook statuses or comments—generally, they can be seen anywhere.
For businesses that have incorporated social media in their marketing and advertising campaigns, having a hashtag is definitely a must. Hashtags are similar to keywords that users input into search engines as their way of looking for information. Hence, anyone interested in a certain topic would be able to find related content just by keying in the hashtag, even those posted by people outside of his network.
In relation to this, businesses would also benefit from hashtags, as they get to convey their messages regarding their products and services to more people without necessarily targeting them. For instance, including hashtags in your tweets would guarantee twice the usual engagement, as more people are able to view your tweets and do the necessary sharing. On the other hand, Instagram’s hashtags promote more views, likes and even followers among users.
While some people find it annoying when they see many hashtags, businesses should be aware of the appropriate hashtags to include in their posts. This is not just to avoid losing followers, but to potentially gain new ones too.
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