SEO Tips for SMEs: Should You Invest in Social Media Endorsements?


Social media has becomes a crucial part of SEO success. There are many ways in which a platform like Facebook or Instagram can boost a brand’s online visibility and spark an influx of search engine queries for an SME. Of course, not every plan on social media can result in a higher search engine results page (SERP) position, which makes it imperative to have an expert that provides SEO businesses in Exeter.

The Possible Impact of Social Media

Businesses initially have to realise how valuable social media can be. For instance, did you know that there are about 14 million active Instagram users in the UK? Even more users are on Facebook. Read more from this blog:
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The Basics of SEO: What do Search Engines Really Look For in a Website


Every site owner understands the goals of investing in SEO services; that is, to rank better on search engines. How well your page ranks is a measure of the amount of traffic you receive. However, sometimes optimisation doesn’t go as well as most site owners expect it to. One reason for that is optimising a site without having the right idea.

There is a line between understanding the role of SEO and knowing how to do it right. You have to have a clue what search engines look for when ranking website pages. Read more from this blog:
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Animations in Web Design: How and Why to Get Them Right for Your Site


Trends in web design keep changing by the day, and it can be hard to keep up with what works and what doesn’t anymore. One of the trends that most web designers are considering now is the use of animation. Traditionally, using animations on a site was not very common, particularly because of its effect on loading speeds. Now, that is no longer a problem, what with most users having fast internet speeds. Also, the creation of animated designs today uses more advanced technology that results in lightweight elements that don’t overload sites.

Animation in website design has become quite popular in the last few years because it’s is one of the ways designers engage users and maintain their attention when on a site. Read more from this blog:
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The Positive Effects that HTML5 can Bring to on SEO and Your Business


The next big thing in Exeter web design in 2016 is HTML5. However, there are some half-truths and outright lies out there about the effect of the technique on SEO. For this reason, the text that follows tries to shed light on the matter and show that the use of HTML5 is beneficial in SEO. This Hyper Markup Text Language is the latest version and is created specifically to bring an end to compatibility issues that affected HTML4.

No More Plugins

You can now embed typography, animation, high-quality drawings, interactive applications, and video directly into web pages as a result of the canvas element. Such a move is beneficial since web developers no longer need to rely on plugins and third party tools to run video, audio, and interactive web applications. For SEO purposes, the use of HTML5 allows search engines to index and access multimedia content. Read more from this blog:
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One Good Turn Deserves Another: Leverage Social Media for Your SEO


There is no two-way about it: SEO is the present and it has provided businesses throughout Devon and Exeter with proven results. Optimising your business website will work to your advantage whether it’s a start-up or during a rebrand of a company. Hiring SEO experts in Devon will give you an edge over the competition.

One tactic that SEO experts, such as the ones from Optimal RoI UK Limited, can use to drive more traffic to your site is to tap into the potential of your social media campaigns. Here are few ways that social networks can help boost your site’s rankings. Read more from this blog:
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How Web Design Affects Business and Search Engine Optimisation Success


When it comes to earning a potential client’s trust, your website’s design can have a big impact. In terms of SEO in Devon, establishing the right design for your website could encourage readers to stay on it, which in turn allows them to learn more about your services.

Why poor web design can cause clients to distrust you

According to one study, there are several poor web design elements that cause clients to distrust the business. This includes a bad layout, font that’s difficult to read, boring colours, and a slow load time. Many of these elements cause the business to seem messy and disorganised, which is never positive from a client’s perspective. Read more from this blog:
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Learning about the Basic Elements that Make Ethical and Effective SEO


Search engine optimisation remains one of the most popular means of marketing a business or website. While social media has gained in popularity, the majority of people still turn to search engines like Google, when they require specific information, when they are shopping for products or services, and even when they want general guides on topics that interest them.

Social media may be useful for personal recommendations, and there is certainly no reason why a business can’t promote on social media sites as well as on search engine results pages, but the cost effectiveness and long-term results of SEO are what help make it such a popular marketing technique. Read more from this blog: http://bit.ly/2dQF2kc